The Full PB Crave Story

Since their family has always loved food and so many of their family traditions revolved around food; from their nightly family dinners around the dinner table to large family reunions – food was always involved; the Riess family wanted to create a different peanut butter. A peanut butter that is delicious, but that also gave back to the local and global communities. They created PB Crave peanut butters.

In addition to delicious flavors; PB Crave is different, because we are giving back. A minimum of 2% profits from every jar of PB Crave peanut butter is given to Project Peanut Butter.

In addition to making a difference the Riess family wanted to make sure that they made the peanut butter differently. PB Crave sources only the best ingredients worldwide. Including all natural US grown peanuts, imported Brazillian organic honey, imported Belgian chocolate chips, as well as other premium ingredients for all of our flavors. Not only is PB Crave making a difference, it is made different.

Our Values

Passion drives everything we do. We want to be the best at what we do — and how we do it. That’s why we’ve built our culture on the values that we cherish most:

• Live Well
• Be Well
• Eat Well