Our goal at PB Crave is to help save the lives of millions of children. A minimum of 2% of the profits from every jar of PB Crave peanut butter goes directly to Project Peanut Butter.
Malnutrition is a critical, global problem that impacts millions of vulnerable children each year. It kills more than twice as many children as HIV/AIDS and malaria combined. Yet, there is a cost effective and proven solution that can eradicate severe malnutrition in our lifetime. Project Peanut Butter, a revolutionary therapeutic program founded by Dr. Mark Manary, is the most effective method to treat severely malnourished kids all over the world.
Through the use of ready-to-use therapeutic foods (RUTFs) featuring high-calorie, fortified peanut butter-like pastes, Project Peanut Butter, a non-profit organization, is helping to save the lives of millions of children.